We believe that brand experience and product differentiation are essential to achieving success in today's data-driven market. While data science is taking the guesswork out of many strategic decisions, there is no substitute for the emotion, excitement and customer loyalty that a powerful brand experience can evoke.
Our team, led by founder and chief creative strategist, Marie Mazelis, offers brands and retailers a unique blend of design, process and marketing expertise to bring a creative edge to your product experience.
Marie Mazelis is an American fashion designer and business executive whose creative vision has fueled the growth of several iconic fashion brands. From HALSTON to Hervé Léger to BCBG, Marie’s ability to distill the brand to its essence while striking a balance between art and commerce, has resonated with a new generation of consumers, resulting in a number of successful global launches generating over $2 billion in sales.
Her collections have graced the fashion runways in New York and have been worn by modern style icons including Angelina Jolie, Rihanna, Beyoncé, Taylor Swift, Jennifer Lopez, Charlize Theron, and Chrissy Teigen, among many others. They have been carried by some of the world’s most formidable retailers - Neiman Marcus, Bergdorf Goodman, Harrods, Saks Fifth Avenue, Net-A-Porter and Harvey Nichols.
An award-winning designer, her extensive experience in building brands has equipped her with the ability to view and think about the brand, the product, and the customer experience holistically. For nearly two decades, she has been leading international design, merchandising, product development and marketing teams to deliver innovative, high quality product and cohesive omni-channel brand experience.
“Brand experience is a story, which - if told well - transports us into another world and compels us to stay, by captivating us again and again at every touch point.”
BRAND INCUBATOR
Passionate about sharing our knowledge, we have established a mentorship program, seeking to provide support to apparel and wellness entrepreneurs. Equipping them with the knowledge and tools, we help establish a path to business success and accelerate growth.
We focus on individuality and seek to support a wide and diverse range of entrepreneurs.
If you have been in business for 1-2 years, have a unique apparel, beauty or wellness product that incorporates a social mission, you may apply to be considered to join our program.